The Lab of Misfits is an experiential research lab comprised of leading neuroscientists, artists and technologists whose mission is to understand why we perceive the world the way we do, and apply that understanding to enabling others to see differently.

Our perspective and process provide insight and value to brands, people, audiences and organizations.

How we engage

Perceptual Neuroscience Masterclasses

Helping individuals and organizations become more adaptable, innovative and creative.

Xperiential Xperiments

Delivering insight into core brand values, generate unique insight and facilitate audience loyalty.