The master class leads to measurable organizational and personal change.
Our master class for Target's leading creative team
Our master class focuses on exploring human perception and why we experience the world the way we do in order to thrive within an increasingly unpredictable world.
It’s time to See Differently with DEVIATE
Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.
In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.
With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
Beau is one of the few speakers to have given two TED talks, which have amassed over 5 million views combined. He has also spoken at Google’s Zeitgest Minds, Wired, G8 and made significant programme contributions to BBC's Horizon, National Geographic Channel and PBS in the US.
If you truly want to understand why there's nothing creative about creativity, why change is hard, why there's no inherent value in any piece of information … if of itself, what (branding) narratives the brain needs to create a relationship – and why the narratives a different for maintaining a relationship … and if you want to do it while experiencing first-hand how your perception of the world is not what you thought it'd be … then you'll discover why with Beau. Beau’s style is entertaining and informative; he explains WHY and not just HOW (which enables the audience to apply and generalise his perceptual framework to their own lives). He is interactive and gathers live data throughout his presentation – methods that enable audiences to actively embody the information explored.
To find out more about talks please contact beaulotto@labofmisfits.com