Perceptual Neuroscience Masterclasses


The master class leads to measurable organizational and personal change.

Our master class for Target's leading creative team

  • 36% increase in creativity.
  • 75% reduction in their reliance on figurative images at the end of the master class than at the beginning.
  • 30% increase in their feeling of closeness to the rest of the group.
  • Participants felt more confident in abstract association than they did at the beginning of the class.
Beau Lotto
Beau Lotto talking

The Value for Brands

  • Understanding of the Laws of Perception and the power of seeing differently in order to enable change and be more adaptable and creative.
  • These create the opportunity for:
    • Internal organizational/cultural change
    • Innovation in product development and marketing communication

Our process

Our master class focuses on exploring human perception and why we experience the world the way we do in order to thrive within an increasingly unpredictable world.

How we do it

  • High energy, interactive, experiential Neuroscience based masterclass with Dr. Beau Lotto
  • Audience actively part of the process of discovery, not simply passive recipients of information and data
  • Customized experience and curriculum
  • G8
  • Microsoft
  • Sainsbury's
  • Target

Deviate: The Science of Seeing Differently

It’s time to See Differently with DEVIATE

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.


Available in the USA and Canada:

  • Amazon
  • Barnes and Noble
  • BAM!
  • Indie Bound
  • Indigo

Available in the UK:

  • Amazon

Talks by Beau Lotto

Beau is one of the few speakers to have given two TED talks, which have amassed over 5 million views combined. He has also spoken at Google’s Zeitgest Minds, Wired, G8 and made significant programme contributions to BBC's Horizon, National Geographic Channel and PBS in the US.

If you truly want to understand why there's nothing creative about creativity, why change is hard, why there's no inherent value in any piece of information … if of itself, what (branding) narratives the brain needs to create a relationship – and why the narratives a different for maintaining a relationship … and if you want to do it while experiencing first-hand how your perception of the world is not what you thought it'd be … then you'll discover why with Beau. Beau’s style is entertaining and informative; he explains WHY and not just HOW (which enables the audience to apply and generalise his perceptual framework to their own lives). He is interactive and gathers live data throughout his presentation – methods that enable audiences to actively embody the information explored.

Speaking topics:
  • Innovation
  • Branding
  • Change
  • Perception
  • Leadership
  • Data
  • Risk/Uncertainty
  • Education/New Culture of Learning
Deviate | Talks at Google
Vision, London Business Forum
Beau Lotto at TED, 2012
Google Zeitgeist 2013
Wired 2013
5x15 London 2013

To find out more about talks please contact